Marketing and PR


What advocacy is, who it can reach and how to do it

Audience research

Audience research can promote visitor engagement and inform interpretation and programming


What makes a strong museum brand?

Digital marketing

Practical advice on effective ways to reach audiences

Membership schemes

How to develop and market membership schemes

Public relations

Advice on how museums of all sizes and locations can attract media coverage

Social media

From basic guides to advanced insight into using social media


How can museums benefit from rising numbers of tourists in the UK?

Visitor surveys

From developing surveys to creating change

Web 2.0

How museums can develop a web presence

Working with journalists

An insider's guide to working with the media